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Use SEO for Digital Marketing Masterclass-Module 2, On-page SEO and Technical SEO
Joesph Lessard edited this page 2026-09-19 04:08:46 +02:00
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Special Series Pricing: All four SEO workshop modules $1,200 now 45% off-$660. Why Take this Course? This is Module 2 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. Keyword research: How to find the best keywords and spoken queries. On-page SEO: How to get better site indexing and improve what your visitors see on the page. Technical SEO: How to find and fix technical issues that affect your site ranking. Off-page SEO: Additional steps to improve your page’s ranking in Google. Page Optimization for Speed: Google gives preference to pages that open quickly. This workshop covers on-page SEO-These are the measures that can be taken directly within the website in order to improve your search ranking. Many things can be improved to get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site.


We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category. You’ll see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that automatically adds up the characters in your meta-tags so they stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images, along with other technical issues. And we’ll cover other technical issues such as canonical tags and HRefLang tags, Top Source Media online 404-error pages, 301-Redirects, and how to find and fix broken internal links, and XML sitemaps for pages and images. Everything is explained in clear English with numbered steps so you can make the changes. Can’t attend the live workshop?


What are the best WordPress maintenance services for NZ businesses? The best WordPress maintenance services combine proactive core updates, plugin compatibility testing, and active security monitoring into flat-rate monthly or annual plans. Choosing a premium WordPress website management services package ensures that your software updates are tested safely in a staging environment. This prevents critical site crashes, data loss, or theme vulnerabilities from occurring on a live site. What is typically included in WordPress website maintenance packages? Plugin and theme audits help prevent plugin conflicts and patch known security vulnerabilities. Database and load speed optimisation by regular cleanup of overhead data, page/post revisions, and spam comments to maintain fast loading speeds. Malware protection requires uptime tracking, web application firewalls, and Top Source Media daily security scans. Automated backup to secure cloud storage - these daily offsite backups ensure your website can be fully restored rapidly if an update fails or data or files are corrupted. Most "managed" hosts are automated; on business plans, I provide a manual, human-led audit of every update I perform.


We have WP website management packages for personal and business sites. Cloudflare Pro Plan account setup ($25 USD/mo value). DNS configuration, WP APO, Custom and Managed Security rules included. Staging Site: updates tested before live site updated. Monthly payments are available but there will be an initial setup fee. Botnet Protection & DDoS Mitigation Services - I can provide Cloudflare security rules implementation for "attack relief", and caching rules implementation to improve load speed and reduce your origin server load. WP Theme Updates: except if your theme is wildly out of date and no longer has developer support. In which case you may need a website redesign. Monthly Technical Audit: "Website Auditor" software analysis of page content, load speed, and Google Search Console data to identify issues. Speed optimisation: starts at basic page caching, extends to persistent object caching, opcache, asset cleanup, minimising unused CSS and Javascript, image optimisation and conversion etc…


Extra Support Time: for resolving any current issues, research, audits, analysis, or features. Unused monthly support hours expire at the end of each billing cycle. The first step in implementing WordPress management services for your site is a full audit of the WP Admin area and the hosting account. This will include security, plugins, themes and page speed. The entire site, including WordPress core files and images, will be scanned for malicious code. I will provide you with a report of what aspects need attention, and ask for your permission to proceed. Before touching any settings, I will install Updraftplus Backup and ensure a full site backup is done and securely stored off-site. Then I will proceed with the changes I’ve recommended, such as security, WP website speed optimization, and WordPress hosting environment performance tweaks. Once the remedial works are completed, I will monitor your WP installation daily for you and intervene in any issues that I find. Would you like an experienced WordPress management agency to take care of all the technical WP aspects, so you can focus on your core business activities?